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"Advertising isn't a science. It's persuasion. And persuasion is an art." - Bill Bernbach

David Ogilvy said, "If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think." Lakeland Creative prides itself on having created very successful campaigns that directly correlated to an increase in sales and market share. Those results are a testament to our abilities as creative thinkers and communicators.

Whether you're product or service offering is B2B or consumer oriented, we can create a unique message that will be remembered and acted upon.

We specialize in negotiating the most affordable media buy possible and securing significant, meaningful added value in the form of promotional support and bonus media for every client, regardless of the size of budget. To maximize the effectiveness of your budget, we can also look for co-op opportunities to stretch your budget and set up tracking mechanisms to help evaluate the effectiveness of our efforts and modify the media plan as needed.

Public Relations

Unsolicited editorial can be the best form of advertising. We know how, where, and when to move your message to the forefront of the marketing channels that represent your industry. Lakeland Creative has strong media relationships with many industries represented in the Chicago and Wisconsin area. Our process starts by creating the tools that media personnel rely on for their trade - media kits, press releases, and press ready photography. Our copy writing will put a fresh and inviting perspective on the products and/or services you've worked hard to bring to the market. We can also supplement your tradeshow marketing objectives with media outreach opportunities.

We are the best value for amplifying your message and impact. Lakeland Creative Advertising Services.